sphericalhysterical.com
How Are Online Ads Priced?
Second Price Auction A general second price auction or a GSP is a type of auction where the bidder has to pay the price bid by the next best bidder. For example, if you bid 10 rupees for an apple, while another bids 8, you get the apple, and that too at the price of 8 rupees. Background A big...
Siddharth